I’m more than just a designer.

CREATIVE

DESIGNER

ARTIST

FRIEND

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CREATIVE DESIGNER ARTIST FRIEND * * *

I design with purpose.
I create with impact.

It all started with a classroom, Room 911 at Atlee High School. Design became the lens through which I see the world. Typography, layout, color—every detail had meaning, and I never looked back.

At James Madison University, I leveled up. I became a designer who thinks beyond aesthetics—one who solves problems, tells stories, and brings ideas to life. And yes, I really did color on the TV as a kid. Maybe that was the first sign I’d never see the world in just black and white.

This is what I do. This is what I love. And I’m just
getting started.

804.514.7085
madidurocher@comcast.net

  • Vestique Richmond
    July 2024 — Present

    • Managed Vestique Richmond’s social media presence by creating content and styling promotional photos to maintain brand consistency and drive customer engagement

    • Independently managed the store, styling customers and providing personalized fashion recommendations to enhance the shopping experience and drive sales

  • Independent Creative Professional
    April 2023 — Present

    • Worked with clients to assess their branding needs, develop logos and visual assets, and execute rebranding strategies that effectively communicated their identity

    • Photographed and edited images for over 50 individuals’ college graduation sessions, managing client communication and bookings for individual and group sessions

  • Jessica Robertson Photographic Artistry
    September 2024 — December 2024

    • Designed client products, such as albums and wall art, while managing vendor orders and quality control to ensure high-quality presentation and customer satisfaction

    • Managed customer inquiries across phone, email, and in-person interactions, delivering attentive support, resolving concerns, and fostering strong client relationships

    • Oversaw social media posts and created engaging content to enhance brand presence

  • Circle S Studio
    Summer 2022

    • Refined research and client communication skills in the rebranding process while assisting with digital and print production

    • Developed an understanding of UX & UI design through collaboration, experimentation, and hands-on involvement in creating user focused experiences

    • Efficiently prioritized tasks and managed multiple deadlines while adapting to project needs and fostering a collaborative work environment

  • University Recreation Center, UREC
    August 2021 — April 2022

    • Designed promotional materials and created engaging social media content to market programs and services across platforms such as Instagram, TikTok, and Facebook

    • Conducted meetings with professional staff to determine their exact marketing needs

    • Photographed and documented live event footage for promotional use